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How do you know when it’s time to pivot?
Is it time to pivot? 🤔
In a world of constant change, smart businesses don’t just react—they anticipate.
Joy E. Mason breaks down how PESTLE Analysis can help you spot risks, uncover opportunities, and pivot with purpose.
Joy E. Mason
Jul 292 min read


Democratizing AI: Why Everyone Should Have Access to Artificial Intelligence
**Short Teaser:**
What if everyone—from small business owners to teachers—had access to powerful AI tools? Democratizing AI means leveling the playing field, sparking innovation, and creating new opportunities for all. Discover how making AI accessible can transform communities and why it’s crucial for everyone to join the AI revolution.
Joy E. Mason
Jul 222 min read


Complex Problem-Solving in the Anti-DEI Era: Why It Matters Now
Facing pushback on DEI efforts? Learn why smart, data-driven problem-solving is key to fairness and business success—even in a divided workplace. Discover practical steps to tackle tough challenges and build a stronger, more inclusive team.
Joy E. Mason
Jul 152 min read


AI Meets Lean Six Sigma: The Future of Smarter Process Improvement
**Short Teaser:**
What happens when you combine the power of AI with the precision of Lean Six Sigma? Smarter, faster, and more efficient problem-solving. Discover how this game-changing duo is transforming businesses—and why now’s the time to get on board.
Joy E. Mason
Jul 82 min read


AI Is Here to Help: Why Workforce Development Training Matters More Than Ever
**Short Teaser:**
AI isn’t here to take your job—it’s here to make it easier. At Optimist Business Solutions, we’re helping teams embrace AI with confidence through practical, people-first training. Ready to work smarter with AI by your side?
Joy E. Mason
Jul 12 min read


Here’s How I Have Used AI
Think AI is just for techies or big companies? Think again. In “Here’s How I Have Used AI (And How You Can Too),” see how one everyday leader uses AI to solve real-life problems—from healthcare and nonprofit work to lesson planning. No tech skills needed—just simple, practical ways to save time and reduce stress. If you’re a caregiver, leader, or volunteer, this is for you. Ready to let AI lighten your load?
Joy E. Mason
Jun 242 min read


AI and Efficiency: Why It Matters Now More Than Ever
AI is no longer a future trend—it’s today’s secret weapon for working smarter, saving time, and staying competitive. In "AI and Efficiency: Why It Matters Now More Than Ever," Joy E. Mason explores how AI is transforming business, boosting productivity, and helping leaders thrive in a fast-paced world. Ready to stop falling behind? Start here.
Joy E. Mason
Jun 172 min read


Are you a woman running her own business? Then YOU should read this!
"It may be daunting to start up or own a business as a woman, especially in typically male-dominated fields. Statistics show that...
Joy E. Mason
May 15, 20231 min read


Everyone Needs.....Document Management
Document management - I find that many of my clients need document management. Clients most often request process improvement and DEI...
Joy E. Mason
Apr 14, 20231 min read


What is a data culture?
Why is data culture important for you? You need data culture to: Demonstrate impact Make impact visible Know where you are Know how far...
Joy E. Mason
Dec 15, 20221 min read
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